1. What cookies are
Cookies are small values stored by a browser. Similar browser storage, such as local storage, can remember a choice without sending it with every request.
This Cookie Policy applies to all websites, web applications and digital services operated by BrandCapture that link to or reference it, including brand-capture.com and all associated subdomains. It covers cookies placed directly by BrandCapture as well as cookies placed by third parties on our behalf.
What is a cookie?
Cookies are small text files that we send to your browser and that your browser stores on your device. These files enable various features of the service, allowing for a smoother and more personalised experience.
There are two main types:
- Session cookies exist only while your browser is open and are automatically deleted when you close it. They are useful for short-term preferences and login sessions.
- Persistent cookies remain on your device until they expire or you manually delete them. They retain preferences, recognise returning users and improve functionality over time.
We also use related technologies — web beacons, local storage, mobile-SDK identifiers — that are subject to the same rules in this policy. References to “cookies” in this document encompass all of these technologies.
How does BrandCapture use cookies?
BrandCapture uses cookies for authentication, personalisation, analytics and security. Some cookies are linked to your account and help us remember your login state; others are anonymous and exist purely to make the service feel responsive.
- Essential cookies — necessary for the operation of the service: authentication, security, accessibility. Without them, you cannot stay logged in or submit forms.
- Performance & analytics cookies — help us understand how visitors interact with BrandCapture so we can improve navigation, load speeds and overall usability.
- Functionality cookies — remember your preferences (language, theme, locale) so you don't reconfigure them every visit.
- Targeting & advertising cookies — when applicable, help us measure marketing campaigns and (with your consent) deliver more relevant ads.
Authentication
When you sign into the service, cookies verify your identity, maintain session continuity across tabs, personalise the experience and enforce account-level access controls. Without authentication cookies, you would be required to log in repeatedly and certain personalised features would not function correctly.
Performance, analytics and research
BrandCapture uses cookies to monitor performance (load times, responsiveness), track aggregated user behaviour (feature adoption, drop-off points) and identify bugs. Analytics data is aggregated and does not identify individual users by name or email address.
2. Strictly necessary storage
Necessary storage supports security, sessions, language or currency preferences, forms, private project access and your consent choice. It is not used for advertising and does not require optional analytics consent where the law allows.
3. Optional analytics
Only after you enable analytics may we create the first-party visitor identifier vp_vid and load the configured audience analytics service. This helps us understand page use, devices, referrals and service reliability. Rejecting analytics does not reduce access to the service.
4. Marketing preferences
The banner includes a marketing preference for future integrations. This website does not currently place advertising cookies merely because that preference is enabled. Any future advertising technology must remain consent-gated and be added to this policy.
5. Providers encountered during the service
Cloudflare may use necessary security cookies. Stripe may use cookies on its hosted payment pages. If configured and consented, Ahrefs Web Analytics may receive audience analytics data. Each provider describes its own storage in its privacy or cookie notice.
First-party vs. third-party cookies
First-party cookies are set directly by BrandCapture (the brand-capture.com domain). We control these and use them only for the purposes described in this policy. We never sell or share first-party cookie data with third parties for their own advertising purposes.
Third-party cookies are set by domains other than brand-capture.com — typically by trusted service providers (analytics, payments, security). These cookies are governed by the privacy policies of the respective third parties; the inventory in Appendix B lists every provider currently in scope.
| Name | Category | Purpose | Typical duration |
|---|---|---|---|
| brandcapture_session, XSRF-TOKEN | 2. Strictly necessary storage | Session and form security | Session or configured session lifetime |
| vp_cookie_consent | 2. Strictly necessary storage | Stores the categories you selected | 1 year |
| vp_vid | 3. Optional analytics | Optional first-party audience and journey measurement | Up to 2 years |
| cf_clearance, __cf_bm | 2. Strictly necessary storage | Security, bot management and network protection when enabled by Cloudflare | Set by Cloudflare according to the security feature |
6. Manage or withdraw consent
You can reopen the settings below and change optional categories at any time. Withdrawing consent stops future optional tracking; you can also delete existing cookies in browser settings.
One-click clear, per browser
- Chrome — Settings → Privacy and security → Clear browsing data → tick Cookies and other site data.
- Safari — Safari menu → Settings → Privacy → Manage Website Data → Remove All. On iOS: Settings → Safari → Clear History and Website Data.
- Firefox — Settings → Privacy & Security → Cookies and Site Data → Clear Data.
- Edge — Settings → Privacy, search and services → Clear browsing data → Cookies and other site data.
- Brave / Opera / Vivaldi — same path as Chrome under Settings → Privacy.
7. Browser privacy signals
Because browser signals are not interpreted consistently everywhere, use the consent settings for a clear choice. We will reassess recognised legal standards as they develop.
Cookies and children's privacy
BrandCapture is designed for business and professional use and is not directed at children. We do not knowingly collect personal information from children under the age of 16 (under 13 in the United States under COPPA). If you believe your child has accessed BrandCapture, contact [email protected].
8. Changes and contact
We update this list when storage or providers change. Cookie and privacy contact: [email protected].